Benefits of CRM
Benefits of CRM
Organizations benefit from CRM by focusing on customer retention. Once a customer is satisfied with an organization's offerings, they increase their purchases over a period of time. These satisfied customers refer others to the organization. This serves as a positive word of mouth, which can have a very strong impact on an organization's reputation.
The benefits of CRM can be broadly classified into the following 3 benefits:
a. Marketing benefits
b. Service benefits
c. Benefits to customers
Class Sessions
1- Benefits of CRM
2- Marketing Benefits
3- Service Benefits
4- Benefits to Customers
5- Learning Goals
6- Four Types of Bonds
7- Types of Defectors
8- Strategies to reduce customer defections
9- CRM Framework -Switching
10- CRM Framework -Satisfaction
11- CRM Framework -Trust
12- CRM Framework -Commitment
13- CRM Framework -Loyalty
14- Summary
15- Additional Resources
16- summary
17- Additional Resource
18- Characteristics of Service
19- Customer Defection in Service
20- Summary and additional Resources
21- Sales Force Automation